Lele Pons has been announced as a brand ambassador for online prescription eyewear retailer EyeBuyDirect, using her social media platforms to 'raise awareness of the brand's mission and values'.

The Venezuelan-American internet personality commented 'I'm thrilled to be partnering with EyeBuyDirect as their Brand Ambassador! I truly believe in their mission to make eyewear more accessible while also encouraging people to celebrate their beauty - inside and out. Having grown my community online, I feel very fortunate to have a platform and understand the importance of using it to help empower my fans to live authentically. I can't wait for them to see what we have in store'.